Entrepreneurial awareness and its Role in addressing External Environmental Challenges: A Survey of the Perspectives of Administrative Leaders at Northern Technical University and its Constituent Entities in Nineveh Province

Abstract

This study sought to determine the correlations and influences between entrepreneurial awareness, serving as the independent variable, characterized by its constituent dimensions encompassing survey and research, collaboration and communication, as well as evaluation and judgment. In tandem, it investigated the dependent variable, addressing external environmental challenges, and its component dimensions, including keeping pace with technical challenges, addressing social challenges, confronting competitive challenges, alleviating customer (beneficiary) challenges, and conforming to legal regulations.

The descriptive-analytical method was used in processing the data collected from a sample of 85 leaders in Northern Technical University and its constituent entities in Nineveh Governorate through a questionnaire, which was a key tool for data collection.

The study employed statistical methodologies, utilizing the SPSS Version 25 statistical software, for the analysis of the collected data. It yielded various findings, notably discerning substantial positive correlations and influences between entrepreneurial awareness and the addressing of external environmental challenges, both holistically and in a segmented manner within the organizations under investigation.

Moreover, the study set forth several recommendations underscoring the significance of giving due consideration to entrepreneurial awareness. It stressed the necessity of cultivating its constituent facets, enlivening them, and executing them effectively to ensure the adept management of external environmental challenges.