Determinant Factors of MSME Activities on the Implementation of the Business Model Canvas (BMC) in Realizing the Independence and Strength of MSMEs in Wajo District

Abstract

This Study aimed to determine the determinants of MSMEs activities there is application Business Model Canvas ( BMC ) in realize the independence and resilience of MSMEs in Wajo Regency. Data collected through interview to key informants (main informants) and additional informants with refers to the list of questions that have been arranged more first. Informant major in research this is Head MSME Sector Industry Trade and Cooperative Service Regency Wajo whereas informant addition that is originating MSMEs from a number of cluster business namely those engaged in the field service health, culinary and crafts. Secondary data sources obtained through a study and analysis of various documents related to MSME development both in the District Wajo nor scale national. This type of research was qualitative research, so the data analysis technique was appropriate to be used is a qualitative analysis technique. The data analysis process used an interactive analysis model from Miles, Huberman & Saldana and followed with checking validity findings /conclusions.