The Influence of Fuel Switching Behavior on Consumer Mobility in Indonesia

Abstract

Consumer migration performed by customers when faced with several brand products. We investigate that it is critical to understand the influence of consumer mobility in Mega city towards fuel purchase in Indonesia. The determinants and consequences of fuel switching behavior examined some company strategies and policies. By using longitudinal time series data that involves 139 respondents, simulation model provides the estimations of switching behavior performance consumer fuel mobility through providers. We also find the impact of the factors can influence switching behavior performance over a certain of time. Furthermore, the dynamics hypotheses towards fuel have significant effect on the subsequent mobility consumer performance in business-as-usual condition. Finally, managerial implications with sensitivity estimations allow the company to do with the relevant strategies consideration.