Employing Trade Fairs for Marketing Communications in Promoting Market Targeting Strategies Survey Study at The General Company for Light Industries

Abstract

The study investigates the relationship between marketing links and market targeting strategies. The researcher conducted a survey of the research variables in the literature of business administration in particular to identify the most important dimensions of marketing communications and direct impact in the strategies of targeting the market. The research problem revolves around the extent to which industrial companies possess the insight and knowledge of the concept Trade exhibitions and development in the target markets or not, which is considered as one of the methods of experimental marketing, while expressed the importance of research to make the focus on the customer is very important in the sector of Iraqi companies in relation to factors The objectives of the research are to diagnose the reality of the Iraqi companies surveyed about their ability to provide the necessary success opportunities for trade fairs, take a random sample and form a questionnaire form. There were 60 questionnaires prepared for this purpose. Has undergone many scientific tests and has used many computerized statistical tests on the SPSS system for the purpose of proving the hypothesis of research.