Humane Coffee: Meaning Symbolic Interaction of a Cup of Coffee
DOI:
https://doi.org/10.59670/ml.v20iS5.4126Keywords:
coffee symbolic interaction, communication, coffee tolerance, humane coffee.Abstract
Coffee is like a human figure who tolerates its connoisseurs. Coffee communicates and gives social meaning. Coffee not only has a meaning as a daily drink, but coffee also has the meaning of something else for its connoisseurs. This study aims to reveal coffee tolerance among its connoisseurs so as to produce social meanings. Research data was obtained through observation and interviews with respondents (café visitors and tourists). This paper concludes that coffee tolerance and its connoisseurs produce social meanings for its connoisseurs: coffee is identity, inspiration, love, solution, passion, friend, motivation, cooperation, change, and cohesion.
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Copyright (c) 2023 Muhammad Hasyim, Burhanuddin Arafah, Prasuri Kuswarini, Masdiana, Firman Saleh, Nur Lisani, Andi Fadlan Sukmal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
CC Attribution-NonCommercial-NoDerivatives 4.0