Semiotics of Publicity Discourse and Influence Techniques on Receivers

Abstract

" publicity " has a special semiotics that makes it an influential mean of effective intercommunication based on drawing attention to achieve a benefit that may be economic, social or intellectual. Advertising discourses - especially those related to cultures - have become of a deep intellectual dimension. In view of the mechanisms of influence and persuasion that advertising has, not only at the level of the individual, but also at the level of public opinion, In this regard, the research will present some types of advertising discourses to reveal the means and mechanisms adopted to raise their advertising value, which in turn increases the effectiveness of influence.