Organizational Support and its Impact on Improving Marketing Performance (An Applied Study in the General Administration of the Rafidain Bank)

Abstract

This research aims to identify organizational support and its impact on improving marketing performance, and to achieve this, a hypothetical scheme was designed from which hypotheses emerged that stipulate correlation and impact relationships between organizational support and marketing performance, the analytical and descriptive approach was used to explore and address the research problem represented in whether organizational support has the ability to show and raise the level of marketing performance of the research sample, the questionnaire orm was used in data collection, and the General Administration of Rafidain Bank was chosen collectively to apply the research, and (103) questionnaire was distributed (100) of them were retrieved the data were analyzed and conclusions were drawn through the statistical program (SPSS) and many conclusions were reached, the most important of which are (the clarity of the role played by organizational support among the bank's employees and its active role in completing the work and building their commitment and thus raising the level of overall performance of the institution and this indicates that the researched organization emphasizes the importance of profitability in its work and based on the conclusions A set of proposals were proposed, the most important of which is (the orientation of the leaders of Rafidain Bank towards attention to marketing performance through (participation in decision-making, attention to customer satisfaction, and cooperation).