The Role of Strategic Physiognomy in Dealing with Marketing Chaos

Abstract

The research aims to identify the role of strategic physiognomy in addressing the marketing chaos of a sample of managers in Iraqi communication companies, and the research problem centered on defining the intellectual and philosophical starting points for this perspective at the level of Iraqi communication companies.

The two researchers used the analytical descriptive approach to reach the results. The questionnaire form was a significant tool in collecting data and information related to the field aspect of the research, where the Iraqi communication companies (Asia Cell, Zain Iraq, Korek) were chosen as a field for research through a sample of (120) managers.

The research came out with several results that were consistent with its hypotheses, the most important of which were: the existence of a significant correlation between the dimensions of strategic physiognomy and the treatment of marketing chaos in the companies surveyed.