Entrepreneurial Management and its Role in Achieving Productive effectiveness: A Case Study in Baghdad Soft Drinks Company

Abstract

The research aims to know the role of entrepreneurial management in achieving the effectiveness of the productivity of PepsiCo, and the type of sample has been determined, which is from the senior management in the company, the research sample, so the research sample needs to adopt the subject of entrepreneurial management for the purpose of achieving effective productivity in the company in order to survive in the market. The focus was on the checklist as a main tool for the research, in addition to the personal interviews of the senior levels in the researched company, as it seeks to reach entrepreneurship in its business, and this can only be with the existence of major activities that the senior management of that company cares about in order to become entrepreneurial... as it must possess Entrepreneurial management with administrative practices based on seizing opportunities that contribute to creating value for the company, through the dimensions of entrepreneurial management and how to achieve productive efficiency, and this in turn contributes to achieving success. The case study approach was used, and the research concluded that PepsiCo did not use its resources optimally, as well as there is a weakness in the quality of the products, and the reason is not due to production, but to the storage mechanism in supermarkets, shops and places of sale, so the company resorts to giving refrigerators, refrigerators, and refrigerated models for the purpose of selling, especially in the season summer.