Arabic Rhetoric and Public Rhetoric

Abstract

Public rhetoric was established as an Arab rhetorical approach that aims to direct the attention of rhetorical research towards the responses produced by the audience in the context of public and personal communication.

It specializes in studying the relationship between these responses and the methods of forming, performing, and deliberating the discourse that responds to it, and providing targeted knowledge to the addressee/audience that enables him to produce an eloquent response. The establishment of public rhetoric was motivated by the lack of a knowledge field dedicated to serving the addressees (individuals and audiences), and it sought to remove the deep-rooted injustice suffered by the majority of people who formed an audience for discourse. Thus, it required the establishment of a knowledge field that belongs to them alone.