Semiotics in Contemporary Vernacular Architecture Iraq is a Case Study

Abstract

The research deals with the emergence of the concept of semiotics as an entrance to design and its relationship to different design trends, in addition to the role of semiotics in design in general and architecture in particular, studying its importance in achieving communication between the recipient and the architectural text, and discussing the appropriateness and flexibility of the elements or tools of semiotic analysis in reading and analyzing the texts of the visual language of architecture. To define the research problem with the ambiguity of scientific knowledge about the impact of the semiotic design strategy on the formation of meaning in the context of contemporary local architecture and its goal is to explore the impact of the semiotic design strategy on the formation of meaning in contemporary local architecture and the appropriateness and flexibility of applying the semiotic approach to understanding and analyzing the language of architecture and the meanings behind the apparent physical formation of works architectural