Exploration on Application of Social Media in Teaching at Higher Education to Increase Motivation and Engagement

Abstract

Purpose: This study explores an innovative strategy aimed at enhancing student interest and participation in higher education by integrating social media platforms into the educational process.

Methodology: In this study, the integration of social media in higher education is examined, focusing on its potential to inspire and engage undergraduate students. The study delves into the benefits, challenges, and best practices associated with the incorporation of social media into educational contexts, drawing from both research findings and practical insights.

Findings: The research highlights the advantages of integrating social media, such as improved student engagement, fostering collaborative learning, and diversifying educational resources. Additionally, we address concerns related to privacy, ethical dilemmas, and accessibility, providing effective solutions to mitigate these issues. By considering these elements and adhering to best practices, educators can harness the full potential of social media to create transformative learning experiences in higher education.

Practical Implications: This article underscores the importance of educators adopting adaptive pedagogical approaches that leverage social media's capacity to enhance teaching and learning in an ever-evolving educational landscape. It offers practical guidance on defining learning objectives, selecting appropriate platforms, and actively facilitating social media integration.

Originality/Value: As the educational landscape continues to evolve, this study contributes to the growing body of knowledge regarding the strategic use of social media in higher education. It emphasizes the potential for innovative teaching and learning experiences and underscores the value of staying attuned to emerging pedagogical approaches.