The Relationship of Strategic Entrepreneurship with the Attractiveness of the Organization

Abstract

The research seeks to analyze and find out the correlation between strategic entrepreneurship and attractiveness of the organization. The research was applied in the Iraqi industry sector on a sample of (94) individuals, the descriptive analytical approach was relied upon, and the questionnaire form was used as a main tool to obtain the necessary data on the research variables by adopting a scale consisting of (32) items, and to reach the desired results research used statistical software (V24 SPSS, 24Amos) and processing it, while using a package of methods and statistical methods to reach the desired results.

The research found that there is a strong significant correlation between strategic entrepreneurship in its dimensions and the attractiveness of the organization, as the value of the correlation coefficient between them reached (0.622**), and in light of these results, the first sub-correlation hypothesis was accepted, While the organization's attractiveness achieved a high arithmetic mean, this is an indication that the company has a general attractiveness and the sample studied also realizes that the company has unique advantages that make it a good place to work.

Research also recommended company to learn what it takes to achieve attractiveness and to be able to make the company more attractive than its competitors in order to obtain a competitive advantage, by directing its departments and cadres to work in accordance with the principles of corporate social responsibility, and the company's participation in environmental activities and events, as this contributes to build friendly ties between society and their company image.