The Role of Scenario Planning in Achieving Strategic Foresight

Abstract

The research aims to diagnose the role that scenario planning plays with its dimensions in achieving strategic foresight with its dimensions. The researcher adopted the descriptive analytical approach in presenting, analyzing and interpreting research information, because it helps to collect a very large number of research data and information related to the research phenomenon or problem. The research was conducted in the Zain Iraq Company for Cellular Communications, and the research sample reached (130) managers from the senior and middle leaders, and (94) managers were selected as a sample for the research, and the researcher adopted the questionnaire as a main tool for data collection, and in order to process the data, a set of statistical methods were used to analyze the data that was collected and processed using the SPSS V. 25 program and the (AMOS) program, and the research reached a set of conclusions that corresponded in their entirety with The research hypotheses, the most important of which is the interest of the researched company in all the variables and dimensions of the research, the existence of significant correlations between the research variables and its sub-dimensions, and the existence of an impact of scenario planning in achieving strategic foresight in the researched company.