Communication Strategy of Political Parties ahead of the 2024 Elections in West Java

Abstract

Election of Regional Heads (Pilkada) is a democratic process in selecting local government leaders in Indonesia, such as governors, mayors, and regents. During Pilkada, eligible voters in a certain area have the opportunity to cast their ballots to elect their preferred candidate. To gain public sympathy and support, political parties will develop an effective communication strategy. This study aims to determine the strategy of determining communicators, designing messages, selecting media, determining audiences, and setting communication goals. The method used is descriptive with the nature of the qualitative data. Techniques of collecting interviews and literature studies, the technique of determining the informants purposively. The results of his research on political parties determine their communicators who have integrity, are popular. The messages he designs tend to be normative with regard to issues of unity, welfare, and social justice. The media he chooses are conventional and social media. The target audience is the Millennial generation, generation Z, community leaders, professional organizations, civil society and other social organizations.