A Latin American Approach to the Dynamics and Promotion of Sustainable Companies: A Literature Review

Abstract

This research is focused on the promotion of sustainable companies in Latin America, a region that has considerable economic development and social challenges. This study presents the results of a literature review conducted in 30 databases from 2017 to 2021 on the current knowledge on sustainable companies´ actions to promote sustainable companies. The Delphi method was applied in which the results that coincide and contribute to improving understanding of the state of application of the concept of business sustainability in Latin America were verified. The results suggest that internal factors are the main drivers of sustainability management in a company's environment; external factors are still being developed as potential sources of information and help; communications techniques should be aligned with corporate strategy to always maintain credibility with the market.