Management and Correspondence between Shared Value, Innovation, Clusters, and Value Chain

Abstract

The management of innovation, clusters, and the value chain, according to Porter and Kramer, are actions that generate positive impacts on both society and the business itself. These actions promote shared value, enabling companies to address social and environmental challenges, improve their performance and competitiveness, and contribute to sustainable development and community well-being. In this perspective, the management and relationship between these variables were analyzed to assess their interdependence and their contribution to shared value generation in organizations. The study was conducted using a quantitative, descriptive, and correlational approach, with the participation of 193 companies. Information was collected through a survey that addressed three variables. The results revealed a significant positive correspondence between these variables, as well as a high contribution to Shared Value Generation.