Hologram Trademark between its Essence and Legal Provisions

Abstract

This study examines one of the new and important topics in the framework of intellectual property rights, in particular non-traditional trademarks, which is the hologram trademark between essence and legal provisions, this study clarified the nature of this trademark from both the technical and legal standpoints, and also identified some of the difficulties facing the registration process. it, it also dealt with the protection of this mark in its civil and penal aspects, and it reached the conclusion that it supports the UAE legislator’s approach to stipulating it, due to its importance in light of the technological progress taking place and its ability to distinguish products and goods from their counterparts, it has recommended to this legislator the necessity of detailing the provisions related to it, as much as possible, the matter concerned the registration requirements and its attachments, and the Jordanian legislator recommended the necessity of adopting them and stipulating them explicitly.