The Importance of Digital Political Media for Political Instituns- A Tiocritical View

Abstract

The research dealt with the importance of specialized political media by employing digital platforms, represented by social networking sites, for political institutions. It is a critical vision inspired by the researchers’ interests in specialized political media, and after they completed research that addresses the news treatment used by the Iraqi electronic news website on the subject of the Sadrist bloc’s withdrawal from Parliament - for the period from 6/1/2022 AD to 9/1/2022 AD, the research starts from a main question: How important is digital political media for Iraqi political institutions? This aims to identify the nature of the interest of Iraqi political institutions in using available social networking sites (Facebook and Twitter), as there is a large trend by the public and political institutions to be present and communicate via digital platforms, and this interest is related to marketing and promoting political projects and decisions, and the research begins to monitor this. The interest coincides with the political movement regarding the formation of the Iraqi government at the beginning of the year 2023 AD, and this topic is of great importance at the scientific level because it is characterized by modernity and no one has studied it before. It also has social importance represented by the public’s interest in political topics, and how political institutions deal with political crises through social networking sites.

This research is a descriptive study based on the skills of induction, exploration, and observation. The research has reached some results, the most important of which is that political institutions and party figures tend to greatly prefer interest in digital political media in communicating with their audience and that interest is related to the public's attachment to and preference for digital technologies.