Investigating Impacts of Social Media on Handling Crisis Communication

Abstract

This study investigates the impacts of social media on crisis communication strategies, focusing on its role in shaping public perception, facilitating real-time updates, and addressing challenges posed by misinformation. The research employs a mixed-methods approach, combining qualitative case studies analysis and qualitative survey analysis on 800 participants to provide a comprehensive understanding of the dynamics between social media usage and crisis communication outcomes. The findings shed light on the advantages and challenges organizations face when utilizing social media platforms during crises, emphasizing the need for effective strategies to maintain public trust and credibility. The implications of this study contribute to a deeper comprehension of crisis communication in the digital age and inform the development of robust communication frameworks.