The Mapping of Tourist Attractions in Indonesia Based on Visitors Perception

Abstract

In the new normal era, everyone in Indonesia wants to go on a tour as a result of the limited activities carried out during the pandemic. The enthusiasm of the traveling community makes every owner of a tourist attraction need to fix the existing attractions to be even more attractive. Mapping of tourist attractions by visitors is carried out in this article which aims to help local governments, especially the Culture and Tourism Agency, identify and correct deficiencies that are considered significant for each tourist attraction which is an asset for the local government. The study was conducted on visitors to four tourist attractions in Bandung Raya, Indonesia, they are Floating Market, Kampung Daun, Dusun Bambu, and Farm House. The sample were 400 and questionnaires were distributed to them to answer the questions that have been provided. The data were analyzed by multidimensional scaling to get the respondents' assessment of the tourism object and also to obtain the visualization pattern of the tourism object based on the visitor's perception. It was found that each tourist attraction has a different theme based on the assessment of visitors, resulting in a scattered pattern in the mapping made in the Cartesian Diagram. Other discussions and recommendations were also written by the researcher in this article.