Corporate Decisions and Stock Price Movements: The Case of HUL in India

Abstract

Corporate decisions are vital for the survival and growth of any business. As businesses seek to attain wealth maximisation, they should maximise profits and also the market price of shares, wealth maximisation is the basic objective of business. Stock price movements are sensitive to financial market developments. These include major corporate decisions, like, those on business consolidations, new ventures, financial decisions etc. This paper seeks to analyse whether the major corporate decisions of HUL (Hindustan Unilever Ltd.) have influenced its stock prices. It make suggestions for HUL’s sustained growth in this era of ESG and extensive ICT adoption.