Aspects Motivating Juvenile’s Adoption of Higher Education

Abstract

Primary aim of this paper was to investigate and catalogue the many aspects that play a role in determining which international university the student would enroll in, and then to evaluate the significance of those aspects with regard to the student's choice to enroll in an international university. By means of the method of qualitative study that attempted to both find and approve elements that impact High Schoolers' choice for picking International University, together with observational variables to assess these factors, the research was conducted in this manner. While this was going on, the Author developed an acceptable questionnaire for the quantitative research procedure in order to obtain the information that was required. The research used a 5-point Likert scale that also included 6 theoretical scales and had 46 different observable factors. After the data were obtained, they were analyzed using SPSS 20 using a variety of techniques, such as descriptive statistics, evaluation of the reliability of scales using Cronbach's Alpha coefficient, EFA analysis, multiple regression analysis, and testing for differences. Academic achievement, geographical priority, and other criteria may be used by international universities to choose their ideal clientele. Therefore, it is important for each International University to define their target market, learn about their customers' preferences, and identify key moments in the Customer Journey of High School Students.