Environmental consciousness and Gen Z consumer behaviour towards ecological cosmetics

Abstract

The purpose of this research was to learn more about the purchasing, application, and disposal patterns of green cosmetics among members of Generation Z. Promote goods that use organic or natural components and are created to have a small ecological footprint throughout their life cycle. The benefits and opportunities of work to promote sustainable beauty methods of the World will also be studied, as will the environmental impact of green cosmetics compared to conventional cosmetics. Finally, this research will shed light on how green cosmetics can play a part in influencing the next generation of environmentally conscious customers. Generation Zers in particular pay a lot of attention to issues of sustainability and the environment these days. In an effort to lessen their impact on the environment and their health, many people today prefer "green cosmetics," or items that are gentler on the planet. Mini-lockdowns caused by the COVID-19 outbreak have also helped spread the word about the correlation between outward appearance and overall health. Gen Z spent a lot of time on social media while being unable to go out, suggesting they may have been profoundly affected. The essay presents a literature review on the conceptual, legal, and risk analysis constraints and opportunities of green cosmetics. Exploratory documentary research, analysed and interpreted scientific journal articles, government agency reports, and natural and organic cosmetic certification systems form its basis. Web pages, technical handbooks, statutes, rules, and decrees were all combed through as part of the investigation into official publications and accreditation programmes.