A Guideline for Building Competency for Digital Entrepreneurs in Thailand

Abstract

A previous study showed an opportunity for Thai entrepreneurs to expand their businesses into the global market. This research proposes a guideline to build competency for digital entrepreneurs in Thailand. This qualitative research collected data from an online focus group and consensus measurement by fuzzy set theory from the opinions of 21 experts. The findings revealed that to be competent, digital entrepreneurs in Thailand must have these abilities: 1) digital awareness and creativity: digital entrepreneurs in Thailand should be trained or studied on the ability to develop digital content, market, forecast, and create new ideas so they have adequate knowledge and skill in developing digital contact and creating a marketing campaign. 2) Data and strategic analysis: government agencies responsible for digital business should host a training for digital enterprises on planning and analysis using digital content as a basis. The program example can be the ability to do a strategic plan and create the vision, the ability to analyze the business digitally, the ability to analyze the market correctly and interpret the market behavior, or the ability to solve the problems digitally. 3) digital communication skills: Thai digital entrepreneurs should create the ability to achieve proper network capacity so they can collaborate with other teams or other people and adjust their presentation, the ability to motivate other people, and 4) Digital problem-solving skills: Thai digital entrepreneurs should upskill their reading knowledge in order to use digital tools effectively. Additionally, the government agencies responsible for promoting digital businesses can use this model to develop an appropriate training program for digital business entrepreneurs.