Investigating Parental Involvement In Alpha Generation’s Digital Activities

Abstract

The alpha generation is the children born during 2010-2025. This generation is also called Digital Native. The kids born during this period are more oriented towards digital gadgets. The technological devices are part and parcel of their lives. However, it is important to remember that these devices are not always suitable for them but often prove otherwise. Consequently, the children should be supervised keenly to control their excessive engagement with digital devices. Contextually, this qualitative study was conducted in Balochistan, Pakistan, where data was collected from t he parents of Gen Alpha. The study outlined that digital devices are more attractive to the kids of the alpha generation. Owing to their interactive and entertaining mode, children can never refrain from using these gadgets; however, frequent and vigilant surveillance by parents can control them from excessive use. The study further suggests that parents should attach their kids to themselves, engage them in academic activities, sports, and outdoor games and be explicitly aware of the harmful consequences of excessive use of digital devices.