Sustainable Tourism In Galiyat: Sociological Insights Into Community, Environment, And Economic Growth

Abstract

This study explores the challenges and opportunities for sustainable tourism in Galiyat, a prominent tourist destination in Pakistan’s Khyber Pakhtunkhwa Province. Data was gathered through in-depth interviews with local business owners, government officials, tourists, and residents, using a qualitative research approach. The research highlights critical issues such as waste disposal management, environmental degradation, water supply shortages, inadequate infrastructure, and limited health services. Key barriers to sustainable tourism include poor waste management practices, deforestation due to the lack of natural gas supply, insufficient parking, and the absence of essential public amenities like toilets and recreational parks. These factors diminish the tourist experience and hinder the growth of local businesses reliant on[1] tourism. The study underscores the need for collaboration between government bodies and local communities to tackle these challenges. It calls for infrastructure development, enhanced environmental awareness, and effective resource management to promote sustainable tourism in Galiyat. By identifying these challenges and offering practical solutions, the study provides insight into fostering economic and environmental sustainability in the region. The findings align with sustainable development principles from the Brundtland Report and the Tourism Area Life Cycle (TALC) model. Additionally, it validates Urry’s Tourist Gaze, illustrating how tourists’ expectations of Galiyat often clash with on-the-ground realities.