Embracing Sustainability: Assessing The Drivers Of Sustainable Performance

Abstract

This study explores Green Human Resource Management (GHRM) practices and transformational leadership focused on environmental sustainability in Pakistan's dairy industry. It also looks into how pro-environmental behavior plays a mediating role between GHRM practices, environmental-specific transformational leadership, and sustainable behavior. Additionally, the study examines how a pro-environmental attitude influences the relationship between GHRM practices and environmental-specific transformational leadership. The study targets employees in dairy organizations across Pakistan, using simple random sampling for data collection. Data were gathered through a survey questionnaire, and after screening, 430 responses were analyzed using Structural Equation Modeling (SEM). The results show that GHRM practices significantly enhance employees' environmental and sustainable behaviors. Environmental-specific transformational[1] leadership positively impacts pro-environmental behavior, though its effect on sustainable performance is minimal. However, GHRM practices and environmental-specific transformational leadership contribute indirectly to sustainable performance through environmental behavior. The pro-environmental attitude strengthens the effects of GHRM practices and environmental-specific transformational leadership on pro-environmental behavior, leading to sustainable performance. This study is one of the few that investigates the combined impact of GHRM practices and environmental-specific transformational leadership on pro-environmental behavior and sustainable performance within environmental management. It offers valuable insights by proposing a framework to improve sustainable performance through these practices in the dairy industry. The findings suggest that a combination of GHRM practices and environmental-specific transformational leadership is essential for fostering pro-environmental behavior and achieving sustainable performance. This approach can assist managers in promoting environmentally friendly behaviors by leveraging a pro-environmental attitude to support the implementation of environmental policies aimed at achieving sustainable outcomes for dairy firms.