Historical Narratives And Modern Media: Climate Change Discourses In Pakistan

Abstract

This study examines how historical narratives and contemporary media intersect to influence Pakistani discourse on climate change. This study examines how historical events, cultural norms, and traditional values are incorporated into the discourse on climate change in Pakistani media, acknowledging the significant impact of cultural legacy and historical contexts on modern media portrayals. Using a thorough content analysis of broadcast, print, and digital media sources, this study looks at how narratives about climate change have changed over time and highlights major themes, patterns, and changes in public opinion. The study intends to explore the [1]distinctive methods in which Pakistani media develops and disseminates information on climate change by integrating historical and cultural perspectives.

emphasizing how cultural identity and historical events influence public opinion and policy actions. The research findings provide important insights for policymakers, media workers, and researchers interested in the relationship between media, culture, and environmental challenges. They also add to a greater understanding of the complexity inherent in climate change communication in Pakistan. This study emphasizes the value of contextually sensitive media techniques to effectively engage a range of people and promote a more proactive and knowledgeable attitude to solving climate change issues in Pakistan and elsewhere.