Role Of Social Media In Changing Fashion Trend Especially Dressing Pattern In Youth Of Chiniot

Abstract

This study is an effort to check the role of social media on changing fashion trends as social media is getting very much in and used by youth. Within the past years, a greatest development has been witnessed. It focuses on how the youth are using social media to change their preferences and how they influence from social media and adopt new fashion trends. Social media like, tiktok, Instagram, Facebook, and you tube influences has effect on the youth of chiniot, the objective of the study are to find out the use of social media as changing agent, the factors which influence fashion adoption and changed dress pattern among youth, and social factors that trigger the fashion adoption, the study were conducted among 102 person of chinioti youth using a survey research design, Data were collected by using questionnaires (google document) and the[1] data were analysed using SPSS WIN 09, Both descriptive statistics and inferential statistics were applied in the study, The result of this study shows that social media have positive relationship with fashion trends and changing dressing pattern that change the youth preferences in their clothing sense through the process of advertisement.