Communication Competence Augments The Credibility Of Managers In Developing Organizational Excellence

Abstract

This study analyzes Communication Competence and its impact on the Managerial Credibility in organizations, in the context of Pakistani corporate culture. Using quantitative research method, the variables are tested through a questionnaire. Having a total sample size of 268 male and female managers from public and private sector organizations in Pakistan with a minimum of three to five years’ work experience in managerial role in seven different industries, the data is collected and analyzed to gauge impact of the independent variable i.e. Communication Competence on the dependent variable i.e. Managerial Credibility in organizations. Further, it was analyzed that how these two variables are different on gender bases. The data was analyzed on SPSS using linear regression and independent sample t-test for impact of variables and difference on the basis of gender correspondingly. The results show that Communication Competence impacts moderately upon Managerial Credibility. Furthermore, Communication Competence are indifferent to gender inclination; however, Managerial Credibility is higher in male managers as compared to female managers. This research paves ways for organizations in Pakistan to further study the concept in the dynamics of their own management culture and devise policy framework and management techniques which are effective for the employees, teams and the organization as a whole. Right blend of communication (non-verbal and verbal) behaviors and trustworthiness leading to credible leadership are the key components of creating the aura of winning together. The study adds significant value to Pakistan’s organizational dynamics and management practices and gives valuable insights and opens pathways for future research in the field.