The Sustainability Standard In Colombian Tourism: A Study On Social Representation And Its Impact On Decision-Making

Abstract

Thanks to global demands, the tourism sector has developed as an industry that has necessarily considered the preservation of the environment, relying on sustainability, the result of which is the quality of tourism services: positioning, growth and recognition in the market. The objective of this article is to study the social representation of the entities competent in tourism through the qualitative analysis methodology in the Department of Boyacá, Colombia. Regarding the methodology, a qualitative approach was developed, implementing a study method of phenomenology, through the design of a semi-structured interview and a focus group applied to those in charge of government entities, as the main results.