Effectiveness Of Impression Management In Improving Work Experiences Of Casual Workers

Abstract

This study explores the effectiveness of impression management in improving the work experiences of casual workers in a global organisation in Zimbabwe. This exploratory qualitative study involved twelve research participants who ranged in terms of age, gender, length of service and academic qualifications. Data from casual workers at the case global organization in Zimbabwe was gathered through face to face, semi-structured interviews. The majority of casual workers at the global firm in Zimbabwe reported better work experiences as a result of impression management. The study also found that impression management improves the job security of casual workers through contract renewals, promotions, and positive performance evaluations from supervisors. On the other hand, the study found that impression management is to some extent ineffective in improving the work experience of casual workers at the global organisation in Zimbabwe. Research participants in this regard, blamed impression management for problems related to overwork, emotional exhaustion, and poor image. In general, it can be argued that impression management works well to enhance the work experiences of casual workers at the case global company in Zimbabwe. The current study recommends that casual workers should be aware of when and how often they should manage their impressions and recognize under which situations it is most appropriate to do so. The study also recommends that managers should encourage their employees to manage impressions based on their genuine competencies that will benefit the organisation.