A Study On Social Media Usage And Social Alienation Among University Students

Abstract

The main objective of the study was to find out impact of social media usage on social alienation of university students. To explore this objective, a quantitative research design was adopted, in which self-constructed tools were used for the data collection. Through convenient sampling technique, 220 university students from different universities of Punjab [1]were taken as study sample. The data was analysed using Statistical Package for Social Sciences (SPSS) version 25. The data analysis techniques involved the descriptives, and ANOVA. The findings of the study indicated dominance of gaming and browsing among the students, significant impact of social media usage on the social alienation among the students. It was recommended to establish such policies and seminars with which the students may be made aware of the drastic effects of excessive use of social media and may develop social skills as well.