The Impact Of Talent Management On Enhancing Creativity And Innovation, Moderated By Organizational Culture In Public-Sector Universities

Abstract

The objective of this study is to evaluate the influence of talent management (TM) on the levels of creativity and innovativeness at public universities located in Khyber Pakhtunkhwa, Pakistan. The study used a quantitative approach to test and verify the stated hypotheses, including a survey and descriptive and inferential statistical analyses. Furthermore, Hierarchical Multiple Regression analysis revealed that corporate culture is the relationship between innovation and TM. There is a significant positiv[1]e relationship between TM, organizational culture, creativity, and innovativeness. TM boosts creativity and innovation and it is a significant positive effect of TM on creativity & innovativeness.  The organizational culture's moderating effect on TM, creativity and innovation. The research found that organizational culture moderates TM's effect on creativity and innovation. The findings have significant implications for researchers and academics as they can assist in aligning TM strategies with organizational strategic objectives and establishing employee engagement benchmarks to tackle the challenges associated with implementing TM methods at public universities in Khyber Pakhtunkhwa, Pakistan.