Attribute Inter-Media Agenda Setting Of Political Actors During Election Time In Pakistan

Abstract

The present study investigates the attribute agenda-setting of political actors in Pakistan during elections by social media and traditional media. X (formerly known as Twitter) was selected for social media, while Geo News and Dawn were selected for traditional media. For political actors, two mainstream politicians of Pakistan, Mr. Muhammad Nawaz Sharif an[1]d Mr. Imran Khan, were selected. Using agenda-setting as a theoretical model, the study investigated the second-level agenda-setting. The findings of the study indicated that social media influences the attribute agenda-setting of political actors more than traditional media. The findings of the study support the existing research which suggests that the attribute agenda of the political actors is being influenced by social media.