Sustainable Competitive Advantages :Conceptual Framework And Determinant

Abstract

This research aims to create a conceptual framework and factors that can increase competitiveness in the form of sustainable competitive advantages of an industry. The industrial context in this research focuses on the micro-business sector. Various factors influence the success of an industry in growth; intellectual capital is one dimension of the internal environment, which is an essential factor in management strategy. The method used in this research is a nonempirical review of the literature with the development of a conceptual model that can be tested in further research. Almost all industrial sectors experienced a decline in their economic performance, and the micro, small, and medium enterprises (MSME) sector is no exception, especially for creative industry players. To increase competitiveness, efforts can be made by carrying out innovations focusing on green innovation and internal improvements by encouraging investment in intellectual capital.