Significance Of Morning Programmes In Raising Health Awareness Among Females In Pakistan

Abstract

The present study on the significance of morning programmes in raising health awareness among females in Pakistan explores the impact of TV morning shows on raising health awareness among females in Pakistan. The research investigates many facets of morning programmes, including their function in fostering knowledge about public health, fitness concerns, and particular ailments such as Hepatitis, Dengue, COVID-19, and others. Surveys were conducted to gather data, explicitly targeting respondents' opinions on the efficacy of morning programmes in addressing health-related subjects, the level of informational value provided by expert interviews, and the overall influence of these shows on health standards and viewership. The results suggest that TV morning programmes are a widely preferred medium for obtaining health information since an overwhelming majority (98%) of participants reported viewing them to stay informed about health matters. A considerable proportion of participants regard the performances as effectively raising awareness of health concerns in society, namely in domains such as child and maternal health, as well as public health.

Nevertheless, there is a divergence of viewpoints about the efficacy of the shows in addressing fitness concerns specific to women and enhancing health standards. A significant number of respondents maintain a neutral or sceptical stance. The study's findings indicate that TV morning programmes significantly increase health awareness among Pakistan's women. However, some areas may be further enhanced. It is advisable to enhance the quality of TV morning programmes. Morning programmes should address health concerns. Further endeavours to augment constructive dialogues and tackle apprehensions about partiality and impartiality might bolster the positive influence of morning programmes on promoting health awareness and upholding standards.